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Our Solutions for Sports Media Companies

The game has more to say.

One engine, three experiences: an AI sports assistant for your website and app, match stories for your newsroom and live insight for your broadcasts, all from verified sports data.

Book a demo

One engine. Three experiences.

The Sensible Stats engine turns live and historical sports data into answers, stories and insight. Each experience puts it to work in a different part of your business.

Sensible Stats engineThe AI writes the words. Verified match data decides the facts.
On your website and app

Sports Stats Assistant

Personal conversations about any match, player or team, on your own platforms.

For your editorial team

AI Content Engine

Previews, live analysis and match stories, drafted for your editors to check and publish.

For your match broadcasts

SensibleStats Studio

Live insight on screen: the story behind every goal, card and turning point, ready for your producer to take to air.

Sports Stats AssistantWhat it is

A sports expert on your platforms.

For your audienceInstant answers about any match, player, team or league, live or from the archive, without leaving your platform.

For your businessLonger sessions, a reason to come back after every match, and new placements for your partners.

Sports Stats AssistantPersonal answers

Let your users ask anything.

Natural language meets structured sports intelligence.Sports Stats Assistant remembers the teams and players each person follows, so every answer starts with them: what they missed, how their team is doing, the numbers they care about.

AI Content EngineThe newsroom

A first draft for every match.

AI Content Engine works behind the scenes for your editorial team. It finds the stories in every match and writes them up as drafts, ready for your editors to check, edit and publish.

AI Content EngineBayern 2–1 Stuttgart · Live 58'Kickoff TV newsroom
Story feedBayern v Stuttgart
58'
Goal storyOlise’s volley puts Bayern back in front
New
49'
Red cardMittelstädt sent off, and Olise’s marker is gone
Draft ready
34'
Goal storyOlise levels with Bayern’s first shot on target
Draft ready
12'
Goal storyUndav scores. Stuttgart have led in 5 of 6 away games
Draft ready
Pre-match
PreviewOlise v Mittelstädt: the duel that could decide it
Published
Goal story · 58'WritingDraft ready
Match report · Bayern 2–1 StuttgartOlise’s volley puts Bayern back in front

Michael Olise met Kimmich’s corner on the volley, nine minutes after Stuttgart went down to ten.

Until the red card, Mittelstädt had won all six of his duels with Olise. In the nine minutes since, Olise has had five touches in the Stuttgart box, as many as in the first 49.

Live blog · Bayern v Stuttgart
58'

GOAL! Bayern 2–1 Stuttgart. Olise volleys in Kimmich’s corner, Bayern’s first goal from a corner this season.

55'

Bayern have moved the play to the right, where Mittelstädt used to be: 7 of their last 10 attacks.

49'

Red card. A second yellow for Mittelstädt, who had won all six of his duels with Olise.

Social post
Kickoff TV@kickofftv

Mittelstädt off, Olise loose. Five touches in the box in nine minutes, and Bayern lead 2–1. #FCBVFB

5touches in the box since the red cardMichael Olise · Bayern
Show notes · half-time and post-match
  1. The red card freed Olise. Mittelstädt won all six of their duels. Since he went off, Olise has had five touches in the box.
  2. Bayern went after the gap. Seven of their last ten attacks have gone down Mittelstädt’s old side.
  3. Stuttgart can’t hold a lead away. They have led in 5 of 6 away games and won only one.
Facts in this story6/6duels Mittelstädt won before the red5box touches since the red1stgoal from a corner this seasonEditSend to your CMS
Every match you coverA preview, live analysis and the full-time story, across 200+ leagues and tournaments.
In your house styleYour tone and your formats, in the languages you publish in.
Your editors decideYour team checks, edits and publishes. AI Content Engine does the groundwork.
AI Content EngineWhat it writes

From the build-up to the final whistle.

Before kick-offBuild the story
Preview

Olise v Mittelstädt: the league’s best dribbler against the defender who is hardest to get past.

Story stat

Stuttgart have led in 5 of their 6 away games, and won only one.

Show notes

Bayern take 7 corners a game and have scored from none. Stuttgart lose the most aerial duels in the league.

During the matchTell it as it happens
Goal story

Olise’s volley: Bayern’s first goal from a corner this season, at the 64th attempt.

Momentum

Since the red card, 7 of Bayern’s 10 attacks have gone down the right, where Mittelstädt used to be.

Turning point

Mittelstädt had won all six duels with Olise. Nine minutes after he went off, Olise scored.

After the whistleKeep the story going
Match story

Bayern came from behind for the third time this season. No other team has done it twice.

Top performer

Michael Olise: two goals from 0.9 xG, the sharpest finishing of the weekend.

Social recap

Mittelstädt off, Olise loose, Bayern second.

SensibleStats StudioFor your broadcasts

Live intelligence, on air.

Studio turns live moments into broadcast-ready graphics. Your producer picks a match, browses its graphics, adds a sponsor, edits the wording and takes it to air while the match is still on.

  • The story behind every moment
  • Any time window
  • Your look and language
  • On air in seconds
A new revenue channel

Inventory that did not exist yesterday.

Four ways to give a partner a place beside the story at its peak, without a separate commercial break.

Partners appear inside the assistant and on the insights your audience already follows, without a separate commercial break.

Inside the assistant

KKickoff TVSports Stats Assistant
1Powered byTelvane Mobile
Who's been the best player tonight?
2Altamere Air is preparing your answer…

Michael Olise. Two goals, and four of Bayern's six shots on target.

3SponsoredMerrowgate Bank
4Flying to the away game? Fares to MunichSponsored · Altamere Air
  1. 1Headerbrands the whole assistant
  2. 2Waiting linewhile the answer loads
  3. 3Bannerafter an answer
  4. 4Sponsored questiona suggestion from the partner

On air and online

Key insight · 58'2 goals from 0.9 xGMichael Olise · Bayern
Presented byMerrowgate Bank

Every answer and every insight is a place for a partner.

1

Sponsored Assistant

Three branded placements inside Sports Stats Assistant, each marked Sponsored.

  • Website
  • App
HeaderPowered byTelvane Mobile
Banner, after an answerSponsoredMerrowgate Bank
Waiting line, before an answerAltamere Airis preparing your answer…
  1. 1HeaderBrands the whole assistant
  2. 2BannerAfter an answer
  3. 3Waiting lineBefore the answer
2

Branded Moments

Key insights, momentum and match intelligence, presented by a partner.

  • On air
  • Website
  • App
Key insight

2 goals from 0.9 xG

Presented byMerrowgate Bank
Momentum

Bayern on top, last 15 minutes

Presented byAltamere Air
Match intelligence

21–0 box touches since the red card

Presented byTelvane Mobile
Key insightThe stat that explains the moment.
2Goals from 0.9 xGMichael Olise · BayernPresented byMerrowgateBankTelvaneMobileAltamereAir
MomentumWho is on top, right now.
68%Bayern on topMomentum, last 15 minutesPresented byAltamereAirMerrowgateBankTelvaneMobile
Match intelligenceThe pattern behind the score.
21–0Box touches since the red cardBayern v StuttgartPresented byTelvaneMobileAltamereAirMerrowgateBank
3

Branded Content

Previews, recaps and social cards from AI Content Engine, with a partner on every piece.

  • Articles
  • Social
  • Shows
Match preview

Olise v Mittelstädt: the duel to watch

Presented byAltamere Air
4

Signature Property

One partner owns a recurring insight for the whole season.

  • On air
  • Website
  • App
  • Social
Goal Insight · all season

First goal from a corner all season. Bayern lead 2–1.

Presented byMerrowgate Bank
Season

Matchday 8 of 34

Why it matters

What it does for your business.

Sports Stats Assistant

Your audience stays with you.

The answers people used to leave for are already on your website and app.

AI Content Engine

Every match covered, same newsroom.

A draft for every match you cover, ready for your editors to check and publish.

SensibleStats Studio

Broadcasts that tell the story.

The story behind the moment goes on screen while the match is still on.

Book a demo

The game has more to say. Let it speak.

See how Sports Stats Assistant, AI Content Engine and Studio would work across your platforms.

Book a demo
or emailsolutions@sensiblestats.com