The new way to experience betting, built around the user.
Bet Assistant analyses the matches, the markets and the user, then brings the right opportunities, bet insights and actions into one experience.
Bet AssistantSlip0How many goals have Liverpool and Man City scored in their last 5?
Across their last five, Liverpool scored 7 and Manchester City scored 13.
Liverpool average 1.4 goals a game in their last 5, Manchester City 2.6.
Total corners odds
Liverpool and Man City have averaged 11.4 corners in their last 5 meetings.
Man City have won 7 or more corners in 4 of their last 5 away games.
Bet AssistantBoth teams scored in 9 of their last 10 meetings
Both teams scored in 7 of Inter's last 8 home games
Both teams scored in 6 of their last 7 meetings
Arsenal scored in the first half in 7 of their last 8 at home.
Arsenal averaged 18.4 shots in their last 5 home games.
Arsenal scored first in 8 of their last 10 home games.
Bet AssistantSlip0Arsenal have won their last 6 home games.
Both teams scored in 5 of their last 6 meetings.
4 or more goals in 4 of their last 5 meetings.
Welcome back, Daniel. You usually go for 3-match combos around 5.0, so I built one for you.
Arsenal have won their last 6 home games.
Both teams scored in 5 of their last 6 meetings.
4 or more goals in 4 of their last 5 meetings.
Bet AssistantSlip0How is Real Madrid v Barcelona going?
Real Madrid have scored after the 70th minute in 7 of their last 10 home games.
The new way to experience betting, built around the user.
Bet Assistant analyses the matches, the markets and the user, then brings the right opportunities, bet insights and actions into one experience.
Personalised. Proactive. Live. Actionable.
- PersonalisedTailored to every user, based on the matches, markets and teams they care about.
- ProactiveSurfaces relevant betting opportunities before users even ask.
- LiveSupports users before and throughout the match with live insights and statistics.
- ActionableTakes users from insight to bet in one click.
From insight to bet in seconds.
No switching between stats, markets and bet slip.
Any way they like. One smart coupon.
Users build a combo with the tool, simply ask for one, or get one built for them. Every pick arrives with the stat behind it.
Your coupon
Every coupon comes with its insights
Different users. Different tips.
Same sportsbook, a personal experience for each one. Every tip shows the stat it rests on, and users act on it in one tap.
Follow the match. Stay with the action.
- FollowMake any match part of the personalised feed.
- LiveTrack the game and get relevant insights as the action changes.
- ActDiscover new opportunities and add them to the slip in one click.
- Deep live statsWithout leaving your app or site.
Atlético scored at 12'. LaLiga games with a goal this early end with 3+ goals 61% of the time.
Real Madrid have 6 corners by 27'. Their home games average 9.6 corners.
Real Madrid found an equaliser in 7 of their last 8 home games after conceding first.
Keep the matches and markets that matter.
Follow a match, track the markets you care about, and keep the betting experience in one place.
- Favourite matchesSave the matches you care about and keep them one tap away.
- Favourite marketsPin the markets you're interested in and keep them visible throughout the match.
- Bet from your favouritesTrack relevant markets, odds and bet insights from one personalised view.
Your matches. Your markets. Your betting view.
And when users want to ask, they just ask.
Natural language meets structured sports intelligence. Every answer comes with the stat and the bet behind it.
Every match. Every market. Every user.
Deep sports intelligence across your sportsbook. Live and historical, multilingual and built for every betting market.
- 0+leagues and tournaments
- Allbetting markets, pre-match and live
- Multilingualevery user, in their own language
Match
- Goals and xG
- Shots and big chances
- Corners and cards
- Possession
- Live events
- + many more
Player
- xG and xGOT
- Shots and assists
- Key passes
- Shots on target
- Dribbles
- + many more
Team and form
- Form and results
- Attack and defence
- Head-to-head
- Home and away
- Goal timing
- + many more
Betting markets
- 1X2
- Over / Under
- Both teams to score
- Corners and cards
- First-half markets
- + many more
Plugs into your sportsbook. You stay in control.
Add a new intelligence layer to your existing betting experience.
Without rebuilding your sportsbook.Your pages, odds and bet slip stay as they are. Bet Assistant plugs in on top.
- Easy to integrateAPI and widget-based integration designed to fit your existing stack. Works on mobile and desktop.
- Your brand. Your experience.White-label the experience and keep your brand at the centre.
- Your odds. Your markets.Bet Assistant works with your existing odds and betting markets. No change to your current setup.
- No personal data neededPersonalisation runs on in-app behaviour and match context, without asking users for personal data.
- 01
Easy to integrate
API and widget-based integration designed to fit your existing stack. Works on mobile and desktop.
- 02
Your brand. Your experience.
White-label the experience and keep your brand at the centre.
- 03
Your odds. Your markets.
Bet Assistant works with your existing odds and betting markets. No change to your current setup.
- 04
No personal data needed
Personalisation runs on in-app behaviour and match context, without asking users for personal data.
Enhance your sportsbook. Don't replace it.
Responsible by design: your responsible gambling message on every card, and the bet is always placed in your own bet slip.
See what the assistant brings in.
After integration, one panel tracks Bet Assistant on your sportsbook: from the first question to the placed bet.
From opening the assistant to a placed bet
What gets added to the slip · by market
Betting is becoming more data driven, and user experience has been changing.
Users already use data, AI and personalisation to make better-informed betting decisions.
- 0%of online bettors enjoy researching player and team statistics when making betting decisions.
- +0%increase in player retention with personalised AI recommendations.
- 0%of bettors say AI insights give them a psychological advantage in their betting decisions.
- 0%of bettors use AI to inform their betting decisions.
The sportsbook experience needs to catch up.
Turn a better betting experience into measurable value.
A better experience. Measurable value.
Deeper engagement
More users, more meaningful interactions.
More bets, bigger stakes
More reasons to bet. More value per user.
Users who come back
A reason to return, every matchday.
Engagement
More users. More meaningful interactions.
- Personalised bet discovery
- Match exploration and live insights
- More time spent on your website and mobile app
Betting activity
More reasons to bet. More value per user.
- Relevant markets surfaced at the right moment
- Contextual insights behind every opportunity
- One-click action from insight to bet
Retention
Give users a reason to come back.
- Favourite teams and matches
- Personalised recommendations
- Continuous pre-match to live experience
Through increased engagement, betting activity and retention.
football GGR.
Engagement, betting activity and retention, working together on one number.
Bet Insights API
Prefer to build your own experience? Our pre-match and live bet insights are also available as an API, ready to use in your own product.
Built brick by brick.
Sports intelligence is the foundation. AI is the experience layer.
- Bet AssistantDiscovery · insights · live support
- PersonalisationRight match · right market · right moment
- User intelligenceWhat each user follows, explores and bets on
- Sports intelligenceStats · trends · betting signals
- Sports dataMatches · players · teams · live events
InsightOpportunityAction
Build the next generation of betting experience.
Build the next generation
of betting experience.
See how Bet Assistant would look and work in your sportsbook.
Book a demosolutions@sensiblestats.com